Matthias and his team are incredible content partners. I’ve used his team for 3 or 4 years and I’ve used them for SaaS companies, local SEO clients, and I’ve used their content for sites competing with behemoths such as Nerd Wallet. …As long as Matthias is in business, I’ll continue to use his services throughout my career.
This team consistently delivers high-quality work. I am (unfortunately) a perfectionist and hold everyone to a very high standard, including agencies, consultants, internal teams, etc. and they have always surpassed my expectations. You’re in good hands with this team.
Matthias has always delivered quality SEO content for our clients. And if you’re in the SEO niche, you know it’s hard enough to find good writers who know what they’re doing! We’ve thoroughly enjoyed working with Matthias and the team over last year and look forward to many more successes.
These guys are super brilliant when it comes to SEO and SEO optimised copywriting! Have used time and time again and very happy each time. Highly recommended!
Matthias managed the SEO content production for Purple, overseeing the direction and on-page SEO optimization of the content on Purple blog. During this time, he led a team that produced 185 pages of content, totaling over 250,000+ words. A lot of that content currently ranks #1 on Google search results.
Their knowledge of on-page SEO is extremely high, to the point where their evergreen content grew the client’s blog from 0 to 15,000 clicks per month in less than a year. I highly recommend working with Matthias’ team as they have been nothing but professional. 5 stars!
Matthias and his team are incredible content partners. I’ve used his team for 3 or 4 years and I’ve used them for SaaS companies, local SEO clients, and I’ve used their content for sites competing with behemoths such as Nerd Wallet. …As long as Matthias is in business, I’ll continue to use his services throughout my career.
This team consistently delivers high-quality work. I am (unfortunately) a perfectionist and hold everyone to a very high standard, including agencies, consultants, internal teams, etc. and they have always surpassed my expectations. You’re in good hands with this team.
Matthias has always delivered quality SEO content for our clients. And if you’re in the SEO niche, you know it’s hard enough to find good writers who know what they’re doing! We’ve thoroughly enjoyed working with Matthias and the team over last year and look forward to many more successes.
These guys are super brilliant when it comes to SEO and SEO optimised copywriting! Have used time and time again and very happy each time. Highly recommended!
Matthias managed the SEO content production for Purple, overseeing the direction and on-page SEO optimization of the content on Purple blog. During this time, he led a team that produced 185 pages of content, totaling over 250,000+ words. A lot of that content currently ranks #1 on Google search results.
Their knowledge of on-page SEO is extremely high, to the point where their evergreen content grew the client’s blog from 0 to 15,000 clicks per month in less than a year. I highly recommend working with Matthias’ team as they have been nothing but professional. 5 stars!
Improving your website’s ranking on a search engine results page makes it more visible to your target audience, and let’s face it – most people won’t check out links past the first page.
Count on our SEO specialists to fully optimise your website and have it climb the rankings for your preferred SERPs (search engine results pages).
The higher your ranking, the more aware your target audience will be of your business and the more potential customers you get.
Our SEO team will monitor the performance of your SEO campaign, providing detailed reports about your search engine results, keyword ranking, and website traffic.
A website may be eye-catching on the surface, but at the end of the day, it’s all about the numbers and seeing what really resonates with your target audience. No theoretical numbers, no projections without basis. ROI matters to our SEO agency. Count on us to track how the work is going, scrap what isn’t cost-effective, and keep pushing the strategies that work.
SEO backlinking is the process of getting other websites to link to your website. These links from other sites are important because they tell Google and other search engines that your content is useful, trustworthy, and relevant to users.
Improving your backlinking is a must for building site authority and driving conversions. Our Sydney SEO team improves client backlinking by writing high-quality posts that other websites will want to link to, reaching other sites and directories for linking, and internally linking your relevant content for overall increased traffic.
We provide a range of services within our SEO packages to maximise your results. Unlike other agencies who focus solely on the basics, we approach SEO with a bit more complexity than you might get from the dinosaur agencies.
With 10 years experience in SEO, the team at Horizon Edge Marketing has seen the entire industry go through drastic changes.
Throughout the ups and downs and the hot new trends, we endeavour to stay innovative and laser-focused on results.
Our Service Areas.
Gone are the days when people would have the time to explore their neighbourhoods or browse papers for printed adverts. These days, the way you get local customers is by dominating local searches.
Having a slow website can frustrate your customers and make them go elsewhere, with 40% of users saying they’d leave a website if it takes more than three seconds to load. With a strong technical SEO strategy, we work on making your website faster and easier to access.
Our Sydney SEO agency will fix up broken links and other technical errors. We’ll also revamp your site indexing so your pages are properly associated with locally searched topics and drive people to your content.
Mobile friendliness is also key to this service, as over 42% of Australian web traffic comes from mobile searches. Mobile phones are frequently used for searching when making fast purchase decisions and finding nearby businesses. If your website takes too long to load or has a clunky site that’s hard to navigate, you lose potential leads.
We can make a mobile-friendly website that’s visible and easy to browse, so you’re immediately accessible during those critical decision-making moments. By helping your local customers engage seamlessly with your business on their phones, you can attract more site traffic and convert more leads.
There’s no getting around it: if you’re too busy working on how to generate organic traffic and get more eyeballs on your website, that’s less time to focus on your business and plan for its growth. With our Sydney SEO experts taking care of the keyword search and SEO strategies, you can rest assured that your business’ digital marketing is in good hands.
SEO is your first-class ticket to compounding organic traffic, and the endless benefits that come with that. Half-art, half-science, it involves tweaking every aspect of your website to rank higher in search results.
The optimisation encompasses several key areas:
The overarching goal of SEO is to drive more organic traffic to a website, ultimately increasing engagement and conversions. By effectively leveraging SEO, businesses can significantly enhance their online presence and achieve their digital marketing objectives.
Results with SEO are guaranteed, but a precise timeline is not. Most clients will see improvements in rankings by the 8th week, but you would do well to remember that SEO is a marathon, not a sprint. Patience and consistency is rewarded above all else.
How long it take to rank depends on several key factors:
In the initial stages, minor improvements might be observable within a few weeks, particularly if addressing technical SEO deficiencies. However, more substantial outcomes, such as a marked increase in traffic and improved search rankings, generally necessitate a longer duration. It’s important to maintain consistency in your SEO endeavors and remain adaptable to the ever-evolving search engine algorithms to ensure sustained and progressive results.
After we audit your website, we’ll send you a proposal outlining four tiered pricing options. Depending on your starting point, your goals, and the size of your business, we’ll suggest an optimal package.
The cost of SEO services is not one-size-fits-all but varies significantly based on several critical factors:
It’s essential to approach SEO as an investment; the upfront costs should be weighed against the potential for significant long-term gains in traffic and conversions. Engaging in transparent discussions with your SEO agency about your budget and desired outcomes will help tailor the most cost-effective and impactful strategy for your business.
Taking on SEO by yourself is an option for people who have some degree of expertise, or a lot of free time on their hands. Business owners who do their SEO themselves will often end up with middling results and months of wasted time. A truly successful SEO strategy requires a dedicated team with years of experience.
To do DIY SEO you’ll need a fundamental grasp on concepts such as keyword research, content optimisation, link building, and technical SEO. The challenge escalates with the scale and competitiveness of your industry, where the nuances of SEO become more pronounced. Professional assistance is going to be the difference maker in these instances.
Deciding between going it alone or enlisting professional help boils down to your readiness to commit the necessary time and resources to master SEO strategies and keep pace with the digital marketing landscape.
If you work with us, you’ll be able to see your campaign in the custom reporting dashboard we provide you with. But, common signs include: increased web traffic, more leads than you know what to do with, and a bright future for your business.
To gauge the success of your SEO strategy, focus on key metrics and indicators that reflect your website’s performance and growth. Important metrics include:
Utilising analytics tools to regularly monitor these metrics provides concrete evidence of your SEO strategy’s effectiveness and highlights areas for ongoing optimisation.
Horizon Edge Marketing distinguishes itself through its customised approach to SEO, deep understanding of industry trends, and commitment to delivering measurable results for its clients.
Most large SEO agencies are going to be run by people who simply do not care about your goals. They’re going to give you a cookie-cutter approach that’s not unique to your business. Your campaign is going to be by-the-book from the moment you step in the door, to the moment you decide to pack your bags and leave.
Not only are our techniques vastly different from basically every other agency in Sydney, but we customise each campaign to each client.
With a population of 5 million, Sydney is an extremely competitive market. However, if you can manage to sort your SEO and put yourself ahead of the competition, then that massive population becomes an endless source of profit for your business. In Sydney, once you win, you win big.
The key to keep your business thriving in Sydney is ensuring that your business appears prominently in search results for relevant queries, thereby driving more organic traffic and increasing engagement. SEO not only boosts online presence but also ensures that businesses effectively reach their target audience within the Sydney area, fostering local brand recognition and customer loyalty.
While the core principles of SEO are consistent across Australian cities, focusing on visibility, traffic, and engagement, the competitive landscape in Sydney has its own set of unique challenges.
The city’s status as a major economic and digital hub demands more sophisticated and aggressive SEO strategies. The high density of businesses means that standing out in Sydney requires not only a solid grasp of SEO fundamentals but also an in-depth understanding of local SEO tactics and tailored content strategies.
Additionally, Sydney’s diverse and multicultural audience necessitates localised and customised SEO approaches to effectively reach and engage with various community segments. Therefore, while the foundation of SEO remains the same, the specificity and intensity of strategies employed in Sydney can significantly differ, presenting a distinct set of challenges and opportunities.
Well, if you’ve found your way to this webpage, you’re on the right track. But here are a few things to double check when you’re making your final decision:
The right agency will not just serve as a service provider but as a partner in your business’s growth, showing a deep understanding of your industry and delivering tangible results.
On-page SEO is the process of optimising elements directly on your website to enhance its visibility in search engine results. This strategy focuses on making the site more accessible and valuable to both search engines and users. Key aspects include optimising:
On-page SEO is a foundational element of any SEO strategy, crucial for helping search engines understand your website’s content and its relevance to users, ultimately influencing your site’s ranking and visibility.
Off-page SEO involves strategies executed outside of your own website to enhance its position in search engine results pages (SERPs). Central to off-page SEO is the development of a website’s reputation and authority, primarily through the acquisition of quality backlinks from other reputable sites. Beyond link building, off-page SEO also embraces:
These activities signal to search engines that external sources find your content valuable and trustworthy, significantly boosting your site’s perceived value and authority. Off-page SEO is a pivotal component for asserting your site’s relevance and standing within your industry or niche, profoundly affecting your visibility and rankings in search results.
Technical SEO is the process of optimising the infrastructure of a website to enable search engines to crawl, index, and render it more efficiently. This crucial aspect of SEO focuses on enhancing:
Key practices include:
Addressing these technical elements is essential for improving a website’s visibility and ranking, making technical SEO a foundational pillar of any successful SEO strategy.
The debate between the importance of backlinks versus content creation has been going on forever. This debate started when Blockbuster video was still a valid business – that’s how old it is. At the end of the day, it’s essential to recognise that both elements are crucial and interdependent.
The relationship between the two is symbiotic; outstanding content generates natural backlinks as others recognise its value and wish to share it. Similarly, authoritative backlinks enhance the visibility and credibility of your content, leading to increased traffic and engagement.
Therefore, rather than viewing them in isolation or as competing priorities, it’s more productive to see backlinks and content creation as complementary forces that, when combined effectively, drive a successful SEO strategy.
To optimise your website’s search engine performance, it’s essential to steer clear of several common SEO pitfalls:
Avoiding these mistakes is key to enhancing your website’s visibility and achieving better search engine rankings.
Expecting significant SEO results within a month is optimistic…to say the least.
Given the gradual nature of SEO strategies and the indexing processes of search engines. While initial improvements, such as enhancements from addressing technical SEO issues or optimising existing content, may be noticeable within a month, these early changes are just the beginning.
True SEO success requires consistent and sustained efforts over time, encompassing content creation, link building, and continuous optimisation based on performance analytics. The journey to achieving noticeable SEO outcomes generally extends over several months to a year, depending on the industry’s competitiveness and the website’s starting condition.
AI has significantly transformed SEO tactics, but not in the way that you might think. Everyone’s always so focused on generative AI, but the real thing that is changing the way we conduct SEO is how AI has been implemented in Google’s search engine itself.
AI’s impact on search engines has made them more adept at understanding user intent, rendering outdated tactics like keyword stuffing ineffective. The focus has now shifted towards producing high-quality, relevant content that truly addresses the users’ needs.
AI algorithms can delve deeper into the context and relevance of content, giving precedence to sites that offer genuine value and a superior user experience. Moreover, AI tools have become indispensable to SEO professionals, assisting in keyword research, content optimisation, and predictive analytics. This has allowed for more data-driven decisions, optimising SEO strategies to align more closely with user intent and search engine criteria.
We prefer human-written content by-in-large, but AI-assisted content writing definitely has its place in SEO.
It’s really about the specific needs and goals of an SEO strategy. AI content offers a practical solution for generating content on a wide range of topics efficiently. However, AI content isn’t always ‘helpful content’ and that’s where human-written content shines. Google generally appreciates the uniqueness of human-written content in its ability to express unique ideas and a nuanced understanding of the subject matter.
A strategic approach often involves a blend of both, utilising AI for its efficiency in data analysis and routine content tasks, while harnessing human creativity for crafting stories that resonate on a deeper level with readers. The decision to lean towards AI or human writers should be guided by your SEO objectives, the nature of the content required, and the expectations of your audience, aiming to strike a balance that maximises engagement and effectiveness.
We wouldn’t be in business if it was that simple!
Opting for an in-house SEO Manager can seem like an attractive option for businesses looking to integrate SEO deeply into their operations. However, this route may come with certain limitations in breadth of expertise and resource flexibility. An in-house manager is often confined to their personal knowledge and experiences, which might not cover the wide array of skills and innovative strategies available through a dedicated SEO agency.
Agencies boast teams of specialists across different SEO facets, from technical optimisations to content strategy, ensuring a comprehensive approach to enhancing your website’s search performance. Moreover, agencies offer the advantage of scaling resources based on the fluctuating needs of your projects, a level of flexibility that a single in-house resource may not provide. While an in-house SEO Manager can ensure a high level of business integration, engaging with an agency can bring a diverse pool of expertise and the adaptability needed to navigate SEO’s complexities effectively, thus fostering long-term success.
Identifying the optimal keywords for ranking involves a multi-faceted approach centered on understanding your audience and their search behaviors. This process includes:
The aim is to curate a list of keywords that strike a balance between relevance, search volume, and competitiveness, seamlessly integrating with your content strategy to enhance traffic and user engagement.
Local SEO and national SEO cater to distinct objectives and audiences, requiring unique strategies tailored to their specific goals. Local SEO is designed to optimise a business’s visibility for customers within a certain geographical area. This involves focusing on:
On the other hand, national SEO targets a wider, country-wide audience, emphasising:
While local SEO is essential for businesses aiming to dominate local search markets, national SEO is key for those looking to reach and engage with users across the entire country. Each approach demands a strategic understanding of the target audience and the implementation of tailored SEO practices to achieve the desired visibility and ranking.
Absolutely! In straightforward terms, our goal with SEO is to make your website more visible and attractive to search engines like Google, which helps more people find you online.
Here’s what we’ll do:
In essence, we’re here to make your website a go-to resource for your audience, ensuring it’s recognised and respected by both search engines and potential customers.
