Cairns SEO for Local Businesses.

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5.0 ★★★★★
OVER 43 REVIEWS
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Your business is getting lost in the crowd. It’s time for Google to see your worth.

Our innovative SEO strategies will make your business shine on Google. You’ll attract more traffic and convert more leads. Don’t let your potential be held back, let us help you reach the visibility you deserve.
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Start growing your revenue today.

endorsement
Endorsed by the top names in the SEO industry with a portfolio full of enterprise clients.
copy writing
Millions of words written, published and ranked across every industry imaginable.
innovation
A breath of fresh air in an SEO industry saturated with cookie-cutter drones.
Less competition, more opportunity

Here's What Good SEO Looks Like.

These three case studies are indicative of our approach to SEO: content heavy topical authority, and complete SERP domination. If you’re looking for similar results, get in touch and join the ranks of our most successful  clients.

Here's What Good Results Bring You.

Our reviews span from enterprise SEO experts to ordinary business owners. Endorsements like these aren’t handed out for easily. If you’re looking for results like these, book a call now.
Less competition, more opportunity
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Why does an SEO strategy matter?

Gone are the days when people would have the time to explore their neighbourhoods or browse papers for printed adverts. These days, the way you get local customers is by dominating local searches. A study found that a staggering 98% of consumers used the Internet to find information about local businesses – so if you don’t have high online visibility, you’re already put on the back foot.

That’s where an SEO strategy can change the game. Through keyword research tools, useful and entertaining content, and data analytics, we increase the chances of your website becoming more visible to your local community. We’ll dive into your industry or niche and find out everything there is to know, then assess from there how to improve your local search results.

Why the focus on local SEO?

We focus on the Cairns market because that’s where your local customers are, and we want them to find you quickly and easily. Ranking highly on local searches boosts your foot traffic for your physical locations and eventually increases profits. Here are the benefits of focusing on your local search results:

  • Targeted audience: If you’re a Cairns business, you want to reach people in your area as they’re the ones looking for nearby services and products – simple as that. Local SEO helps your message and website reach the right people, increasing conversion from potential leads to actual customers. We can even tweak your website content if you want to target specific suburbs or other cities near Cairns.
  • Competitive edge: National businesses have bigger marketing budgets, but they may spread themselves too thin and neglect the local market. By having a strong local online presence, you increase your visibility to locals and attract those who prefer who support local businesses.
  • Cost-effectiveness: Traditional marketing methods like printed flyers and radio ads used to be enough to reach local audiences, but digital marketing is more cost-effective. Local SEO directly targets those who are actively searching for what you’re offering in the area, resulting in a better return on investment (ROI).
  • Offline conversion: Not everyone decides to buy online, but many will still research online before they make a decision, whether it’s to check reviews or get bigger savings. Local SEO ensures that your business is visible during a potential customer’s research phase so they keep you in mind for offline purchases at physical locations.
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We find the perfect medium between what search engines and potential customers want

It’s not enough to look up profitable keywords and run wild with them. An SEO campaign is a balancing act between optimising to rank high for search queries and creating a good user experience. SEO agencies need to be careful not to stuff sites with keywords and phrases to the point that the content becomes useless to users and discourages customers.

On the other hand, you can have dead useful content that is exactly what local customers may be looking for, and yet they’ll never know because Google isn’t pointing them there. Without the right keywords to get a search engine thinking, “This is relevant to what this person is searching for”, your website simply won’t be discoverable.

Think of it as understanding how search engines find you, as well as how leads engage with you and get a positive impression of your business. Crafting an SEO campaign that best meets your business objectives can take up a lot of time and effort. Without expertise in SEO strategies, you may be wasting both through trial and error just to see what sticks.

Let’s not waste time. Contact us for Cairns SEO services to jumpstart your SEO journey and stand out from your competitors.

Our SEO Services.

We provide a range of services within our SEO packages to maximise your results. Unlike other agencies who focus solely on the basics, we approach SEO with a bit more complexity than you might get from the dinosaur agencies.

World-Class SEOs.

Rhys McKay.

SEO Director

My name’s Rhys, I’m an experienced SEO with a track record of scaling organic traffic for large orgs. I’ve worked for major companies & worked alongside some of the top SEOs in the business.
Business portrait of Matthias Walsh, Managing Director of Horizon Edge Marketing

Matthias Walsh.

Managing Director

My name’s Matthias, I’m a results-driven SEO & Project Manager. Over the past decade, I’ve honed my skills as a marketing strategist. From writing acclaimed sales copy, to on-page SEO strategy.

We're Known Around The Globe For Our Work.

With 10 years experience in SEO, the team at Horizon Edge Marketing  has seen the entire industry go through drastic changes.

Throughout the ups and downs and the hot new trends, we endeavour to stay innovative and laser-focused on results.

Your average local SEO is going to be either:
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An overwhelmed team that hasn’t updated their SEO tactics in 3+ years. Woefully behind the times and completely unable to build a website that will survive Google’s continuous updates.
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An inexperienced solo operator, who doesn’t have the mileage in the industry to provide any real results.

Our Service Areas.

Gone are the days when people would have the time to explore their neighbourhoods or browse papers for printed adverts. These days, the way you get local customers is by dominating local searches.

Paid ads can only take you so far

Paid ads can cost a pretty penny. Google earned USD 305.63 billion just from its advertising accounts in 2023, which is probably because more and more businesses are taking out paid ads on Google. If you’ve ever searched for anything on Google, you’ll notice that mixed somewhere with organic results are links clearly labelled as Google Ads.

While they may improve a website’s visibility for a Google search, Google Ads can be very expensive – especially for keywords that many businesses are trying to rank for. Continuously paying for Google advertising may not be financially sustainable for many businesses.

To reduce dependence on paid ads and generate sustainable interest from your target audience, you need to organically rank with an SEO strategy. Long after a paid advertising campaign is over, SEO packages will continue to deliver more traffic to your website simply because it has content people look for.

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How can Cairns SEO help me?

Having a strong online presence is a must to stand out in an increasingly competitive market, especially as more users are turning to online searches to look for services and companies. Here’s how our 7-week plan can give you an edge over other Cairns businesses.

Increased Search Engine Visibility

Improving your website’s ranking on a search engine results page makes it more visible to your target audience, and let’s face it – most people won’t check out links past the first page.

Count on our SEO specialists to fully optimise your website and have it climb the rankings for your preferred SERPs (search engine results pages). The higher your ranking, the more aware your target audience will be of your business and the more potential customers you get.

Performance Tracking That Pinpoints What Works

Our SEO team will monitor the performance of your SEO campaign, providing detailed reports about your search engine results, keyword ranking, and website traffic.

A website may be eye-catching on the surface, but at the end of the day, it’s all about the numbers and seeing what really resonates with your target audience. No theoretical numbers, no projections without basis. ROI matters to our SEO agency. Count on us to track how the work is going, scrap what isn’t cost-effective, and keep pushing the strategies that work.

Strong Link Building

SEO backlinking is the process of getting other websites to link to your website. These links from other sites are important because they tell Google and other search engines that your content is useful, trustworthy, and relevant to users.

Improving your backlinking is a must for building site authority and driving conversions. Our Cairns SEO team improves client backlinking by writing high-quality posts that other websites will want to link to, reaching other sites and directories for linking, and internally linking your relevant content for overall increased traffic.

Better, Mobile-Friendly Website Structure

Having a slow website can frustrate your customers and make them go elsewhere, with 40% of users saying they’d leave a website if it takes more than three seconds to load. With a strong technical SEO strategy, we work on making your website faster and easier to access.

Our Cairns SEO agency will fix up broken links and other technical errors. We’ll also revamp your site indexing so your pages are properly associated with locally searched topics and drive people to your content.

Mobile friendliness is also key to this service, as over 42% of Australian web traffic comes from mobile searches. Mobile phones are frequently used for searching when making fast purchase decisions and finding nearby businesses. If your website takes too long to load or has a clunky site that’s hard to navigate, you lose potential leads.

We can make a mobile-friendly website that’s visible and easy to browse, so you’re immediately accessible during those critical decision-making moments. By helping your local customers engage seamlessly with your business on their phones, you can attract more site traffic and convert more leads.

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Why is content so important to boosting your business website?

Best SEO practices include high-quality content creation as part of their strategy. This is because search engines like Google prioritise content that is relevant, informative, and useful to users. By having well-written content for your website, you get:

  • Higher search engine visibility and ranking in search results
  • Improved credibility and authority in your industry
  • Increased rates of engagement
  • Higher levels of trust from users
  • Increased likelihood of having your site organically linked to other websites

A top-notch content strategy will have:

  • Different topic areas relevant to your business
  • Related blog posts and online articles
  • Careful keyword placement to increase ranking without compromising user experience
  • Information backed by research and statistics where needed and possible

The better your content, the higher you’ll rank on a search engine results page for relevant keywords. When you have informative, easy-to-read pages on your site, you enhance both your site’s search engine optimisation and every site visitor’s user experience.

Frequently Asked Questions

SEO (search engine optimisation) is your first-class ticket to compounding organic traffic, and the endless benefits that come with that. Half-art, half-science, it involves tweaking every aspect of your website to rank higher in search results.

Results with SEO are guaranteed, but a precise timeline is not. Most clients will see improvements in rankings by the 8th week, but you would do well to remember that SEO is a marathon, not a sprint. Patience and consistency are rewarded above all else.

After we audit your website, we’ll send you a proposal outlining four tiered pricing options. Depending on your starting point, your goals, and the size of your business, we’ll suggest an optimal package.

Business owners who do their SEO themselves will often end up with middling results and months of wasted time. You’d have to research relevant keywords to rank for, monitor your local search engine rankings, and do competitor analyses – and that’s just the tip of the iceberg. A truly successful SEO strategy requires a dedicated team with years of experience.

You’ll be able to see yourself in the custom reporting dashboard we provide you with. But, common signs include: increased web traffic, more leads than you know what to do with, and better lead-to-sales conversion, spelling a bright future for your business.

What's the next step?

Get the process started by booking a call with our Managing Director, Matthias.

Step 1: Book a call.

Click the link below, fill out our form, and Matthias will be in touch to arrange a call.
call a book

Step 2: Evaluation.

On the call, Matthias will ask a series of qualifying questions to wrap his head around your business and your goals. From there, Matthias will be able to tell you whether we’re able to confidently help you or not. If we’re not a good fit, he can provide you with recommendations and potential introductions to someone who is.
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Step 3: Your SEO Roadmap.

If you pass our evaluation process, we’ll spend some time preparing a fully customised SEO strategy. This is not a one-size-fits-all strategy! We’re going to show you exactly what our plan will be for the first few months of our partnership.
seo audit roadmap

Step 4: Proposal.

Once our roadmap is complete, we’ll share our proposal. Like everything else we do, it’s 100% tailored to you and your business. This proposal will include your unique strategy, pricing plan, and the next steps to complete your onboarding.
proposal project acceptance
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